Over the last century, coffee has become one of the most popular beverages in the world, representing an important economic factor in many countries and an important industry in consuming countries. The success of this fascinating brew has been overwhelming, and its future seems even more exciting
The changing landscape of coffee shops, various trends and fads in the evolving specialty coffee industry, growing awareness of origin, continuous innovation in the coffee machine industry and last but not least, the growing media hype is just the tip of the iceberg of a growing community of coffee lovers.
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Here are 4 reasons why people love so much the smell of coffee:
1. It evokes the deepest memories
When we smell the aroma of coffee, we smell family, we smell a good morning conversation with grandma while having breakfast.
The pleasant smell brings back those memories that slip away in the hustle and bustle of life. Providing that warm and pleasant sensation that revives in us a sense of belonging and well-being.
2. It influences our mood
Has the smell of coffee ever “dragged” you out of bed?
Just by perceiving it, our brain anticipates the energy and stimulation provided by caffeine. This causes us to produce dopamine, a neurotransmitter linked to reward systems, which also has implications in areas such as motivation, coordination of movements, decision making, learning, emotions and affectivity. Causing our mood to improve and awakening in us a feeling of pleasure. Because, as the writer S.A. Twaks said.
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3. Improves cognitive processes
Just by enjoying the aroma of coffee alone could translate into a feeling of increased concentration and determination. Studies suggest that the smell of coffee produces a kind of placebo effect in the mind that helps optimize attention levels and the ability to analyze and solve problems.
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4. Our brain loves the smell of coffee
Caffeine is one of the alkaloids that our brain likes the most. It is a natural stimulant of the nervous system, its effects are perceived after 15 minutes and can last up to 6 hours. It is something sensational, there is no doubt about it, and it is all due to its molecular structure. Caffeine is capable of blocking the adenosine receptors, those molecules that make us sleepy or tired.
We have all experienced it, and more than once. You only have to open the coffee package, either the box where the classic capsules are stacked or these ground coffee packs to feel an indefinable pleasure on the olfactory level. We love the smell, the scent and the velvety depth that transports us to warmer and more pleasant places.